Messages delivered as stories can be up to 22 times more memorable than plain facts (according to Forbes). This means that one post with a relevant story could have the impact of 22 fact-based posts. Not a bad conversion rate in favour of storytelling.
But memorability doesn’t always mean purchase, which brings us to the next statistic: people who enjoy a brand’s story are 55% more likely to buy from it in the future, 44% are likely to share the story, and 15% may make an immediate purchase (Headstream). Promising, but this is only one side of the equation.
On the other side is the investment required to build a strong, relevant brand story and tell it consistently over time—enough to create a community, a “tribe of true fans.” This requires creativity, patience, consistency, and long-term planning. Perhaps that’s why there are so many dry facts out there and relatively few truly inspiring stories.
