Once Called Word-of-Mouth Marketing, Now It’s About Talk Triggers
Jay Baer has refined the concept of word-of-mouth marketing into what he calls “talk triggers.”
The idea is simple: make your customer experience so exceptional that it naturally gets people talking and brings new customers to you.
There are five types of triggers that spark conversation: talkable empathy, talkable usefulness, talkable generosity, talkable speed, and talkable attitude.
They all share one common factor: people don’t talk about “good” because they expect good. They only talk about exceptional.
As Jay Baer himself puts it: “Good is a four-letter word. Talk triggers need to be great.”
