The New Way to Spread Ideas, According to Seth Godin: Through Tribes
Seth Godin’s concept of “tribes” offers a new approach to spreading ideas. Instead of targeting mass audiences, the focus is on connecting with and leading a small group of “true fans” who become a tribe, sharing messages with each other and reaching others interested in listening.
As the tribe grows, its members start to gather their own tribes, which then gather more tribes, eventually evolving into a movement.
How is it done? First, tell a story people want to hear—a story that speaks to them personally.
Then, connect people around this story and guide them.
Finally, lead the way toward change.
