RDT The Power of Silence
When RDT, a leader in precision tech, sought unique branding, we revealed their true value: peace of mind.
Thus, “The Power of Silence” was born.
RDT is a B2B Tech company providing its clients with a wide range of advanced technological solutions, products, and services in the fields of measurement, control, and integration of technological systems.
When we began the rebranding process, RDT was already well aware that they work with the best brands, lead in technology and service, and serve some of the largest clients in the market across sectors such as defense, high-tech, IT and communications, food and beverages, construction, heavy industry, academia, pharmaceuticals, healthcare, and more.
However, the company struggled to define who they are and what their unique story is—one that encompasses all of the company’s divisions.
As a result, something was missing in the way the company was presented to the outside world and in how it was identified internally among its employees.
THE AHA MOMENT
Through an extensive research process that encompassed in-depth interviews with division managers, additional team members, and clients, as well as competitor analysis, trend exploration, and strategic tools, we were able to grasp and articulate the essence of RDT from the clients’ perspective.
We discovered that what RDT defines as service, reliability, precision, and 360-degree solutions, clients interpret as “peace of mind.”
We realized that RDT’s core strength lies in the tranquility it provides to its clients—and this tranquility has a ‘sound.’ It’s the sound of machines operating seamlessly, of successful product launches, of interconnected systems, and of satisfied clients.
From this insight, we crafted our narrative into the tagline “The Power of Silence” and forged a new brand language for the company, including a refreshed logo that represents the company’s story and technological leadership in a modern, compelling way.
From here, we continue to support RDT in all its digital marketing initiatives: managing social media channels, digital campaigns, video production, and more.
Credits:
Branding Strategy and Initiative Lead : Weinpress Marketing
Art : Neta Ashet and Levi Apota
