DATA AND DECISION SCIENCES, TECHNION
When the Faculty of Data and Decision Sciences decided to change its name, it realized it was also time to tell a new story to the world.
That’s where we came in—to make sense of it
When the Faculty of Data and Decision Sciences at the Technion decided to rebrand, it wasn’t just about a name change—it was about redefining its identity to reflect its evolving role in academia, industry, and technology. The challenge was twofold: introducing a bold, future-focused brand while ensuring a seamless transition from its legacy as the Faculty of Industrial Engineering and Management.
Rebranding wasn’t just a cosmetic update. The transition to Data and Decision Sciences marked a fundamental shift, aligning the faculty’s name with its cutting-edge research and real-world impact. But a name alone wasn’t enough—it needed a strong, cohesive identity that would resonate with students, researchers, and industry leaders alike.
THE AHA MOMENT
Data science is often seen as a world of numbers, and decision-making as pure intuition. But this faculty is built on a different reality: great decisions stem from the ability to make sense of vast and complex data.
Rather than overwhelming the audience with course listings and career tracks, we crafted a broader, more compelling narrative—one that highlights the faculty’s true role: not just training data analysts, but shaping future leaders who turn insights into real-world impact.
At the heart of this transformation was a simple yet powerful tagline:
“Making Sense of It”—because the best decisions aren’t just about having data, but knowing how to use it.
The new brand identity was just the beginning. Since then, we’ve worked closely with the faculty to bring its story to the right audience in the most effective way—through open days and student recruitment campaigns, a strategic and engaging social media presence, high-impact digital advertising and performance marketing, compelling video production for testimonials and academic programs, a dynamic and user-friendly website, and a full suite of creative assets and branded materials.
Credits:
Client Lead: Alon Weinpress
Digital Strategy & Management: Noa Weinpress
Brand Strategy: Alon Weinpress & Atara Biller
Art Direction: Gal Zakai
Copywriting: Tal Berkowitz
